Normal Studio

Fusing creativity and technology, Normal collaborate closely with artisans to deliver immersive experiences that inspire a sense of wonder.

→ Context

Specializing in scenography and the creation of video and multimedia environments, the reputation and quality of the projects completed by Normal’s multidisciplinary team now transcend Montreal’s borders.

Over the last few years, Normal Studio has grown significantly to over 30 employees. This expansion has allowed the business to develop new expertise and carry out a wide variety of impressive projects.

Normal Studio now wanted to update its website to reflect this new business reality and upgrade their digital platform.

→ Analys & UX

To meet the needs established in the Normal’s mandate study, the Mill3 team proposed a discovery and in-depth analysis step. In addition to identifying and understanding the various personas of the studio, user paths were created for the new platform.

We then defined a list of objectives for each page developed in wireframe and specified their various KPIs.

→ A tailor-made digital brand experience


Normal’s marketing team wanted to migrate the Django platform to a WordPress environment to simplify data entry, benefit from current SEO tools and simplify site updates. To meet the specific needs of Normal, MILL3 developed a custom WordPress theme that offers great flexibility in the construction of templates, specifically for its project pages.

→ CMS Options

A dynamic transition system

For optimum browsing quality between the different pages, a contextualized transition system provides an incredible online experience.

An interactive platform

Several platform modules have current UI interactions that enhance the site’s user experience


Increase business awareness online and make a powerful sales tool.

In conclusion, in addition to updating Normal’s brand image and offering a complete web experience, this new platform makes it easy to create pages for its various targets. Creating specific content for each of its markets and personas allows the business’ marketing team to better communicate the company offer and better support its prospects on the site.