207 ouest

207ouest is a Shopify concept store boasting a diverse catalogue of designer goods. Jump into the beauty.

Context

Nestled within the hearts and minds of the creatives behind the Montreal-based brand MYEL Jewelry, 207 ouest embodies their passion for design. From home goods to fashion accessories, 207 enables the founders to curate a collection of meaningful and beautiful pieces.

Mission

First, MILL3 Studio was tasked with exploring and creating a new brand identity for the concept store. We envisioned 207 Ouest’s new brand rooted in the vintage aesthetic of “art de vivre,” drawing also inspiration from the vernacular typography of Montreal’s urban landscape.

With the branding completed, the design team delved into exploring the creative possibilities of the e-commerce website. Leveraging all the capabilities of Shopify, this elegant e-commerce experience ensures that the store’s essence lives online. The website design proposes a slick and well-integrated user experience (UX) while showcasing the richness of the brand catalogue.

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